How to use AI for comms . . .

. . . without losing your humanity

Every hour, there’s a new ping notifying you about ways to potentially be faster and smarter and maybe even more creative with AI—but not a lot of information about how actually understand the risks and rewards of these new tools.

Maybe at the end of the day all the LLMs and diffusion models are just new ways to do the same old things? Or maybe they’re just a new way to give over all the company secrets to Big Tech?

I had similar questions, so over the past two years I’ve worked to develop a practical training session focused on how best to use AI to boost communications and marketing work, without killing your business or your humanity.

For me, the goal has been to be faster, smarter, and better, without losing the creativity and authenticity that makes the good stuff engaging and resonant.

Here’s what the session dives into:

• The basics of how to use tools like ChatGPT, Sora, Claude, ElevenLabs, Rev, MidJourney, and others to create engaging content and save time.

• The fine line between AI as a creative partner and AI as a cheat code for brainless slop.

• Real-world tips to ensure AI-generated content aligns with your brand and audience.

This session isn’t about theory or “futurism”—it’s about equipping you with actionable strategies you can use right away.

I’ve built award-winning content platforms for the Poetry Foundation, Greenpeace, Stand.earth, and CARE, among others, all of which has driven global engagement and captured the attention of strategic audiences. I’m happy to share insights from that experience to help your team unlock the potential of these new tools.

Now is the time to take advantage of these tools, because, as William Gibson wrote, the future is already here, it’s just unevenly distributed. It’s important not to be left behind on the wrong end of the distribution curve. The teams that figure out how to integrate AI into their work without sacrificing quality will be the ones leading the way.

If this sounds like something that could be helpful for you, let me know. I’d love to set up a quick call to talk about tailoring this for your team. Or, if this just sounds like something you’d like to hear more about, sign up for the Instrumental newsletter.

Instrumental

Instrumental was born out of a belief that in a world of information surplus and attention deficit, strategic storytelling that drives engagement for good is more important than ever.

We specialize in helping nonprofits and advocacy groups create the right content to reach their audiences and achieve their goals.

It’s not about information. It’s about attention. And we can help you get it.